Companies With A Conscience: Intimate Portraits Of Twelve Firms That Make A Difference, 1993 This business book about companies that give as well as take includes a chapter about the Grateful Dead. See more information

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules..., 1999 A business book that examines the radical marketing methods behind ten business ventures. The businesses described include the Grateful Dead, Harley-Davidson, the NBA, Snap-on Tools, Harvard Business School, Virgin Atlantic Airways, Iams pet food, EMC and Boston Beer Company. See more information

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications, Art Weinstein, William C. Johnson, 1999 This book includes an eight page case study The Grateful Dead: Customer Loyalty and Service Quality. See more information

Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan, 2010 Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. See more information

Everything I Know About Business I Learned from the Grateful Dead, Barry Barnes, 2011 In Everything I Know About Business I Learned From The Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. See more information

Last updated February 2020