Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made it Big

HarperBusiness

A business book that examines the radical marketing methods behind ten business ventures. The businesses described include the Grateful Dead, Harley-Davidson, the NBA, Snap-on Tools, Harvard Business School, Virgin Atlantic Airways, Iams pet food, EMC and Boston Beer Company. The book provides detailed profiles and careful analyses of the marketing of these business.